Starter Girlz Podcast

She Fixed a $100B Construction Problem | Meet "Miss Make It Happen"

• Jennifer Loehding • Season 7 • Episode 89

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In this episode of Starter Girlz, Keandra Lewis, also known as “Miss Make It Happen,” shares how she turned frustration into innovation by building an app to solve a $100 billion problem in the industry.

A former real estate professional turned construction entrepreneur, Keandra experienced firsthand the chaos of miscommunication, unclear bids, and blown budgets. Instead of accepting it, she taught herself to design an app—without a tech background—and launched Measure First, a platform that’s now transforming how homeowners and contractors plan and communicate.

This inspiring conversation is a masterclass in grit, resourcefulness, and the power of bold action when no one else steps up.

What You’ll Learn:

✅ How Measure First is transforming pre-construction planning
✅ The true cost of poor communication in construction
✅ How women in construction are reshaping the industry
✅ What it takes to build a tech solution with zero startup experience
✅ Why “kind” beats “nice” in business
✅ How faith, boldness, and clarity can fuel massive action

👉 Connect with Keandra: www.TheMeasureFirstApp.com

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Keandra Lewis:

Yeah, that's exactly how Miss Make it Happen became Miss Make it Happen. So Miss Make it Happen became me because just being able to facilitate and problem solve for a lot of people. So when they come to me hey, keandra, I'm moving to Georgia, I need to get a house, you know, let's find some real estate. Ok, let me do that. That's how I ended up becoming a real estate agent, right? Hey, keandra, I need a jet. You know, hey, I want to fly out, I want to fly private, I want to get on a jet. What does that look like? Okay, I can figure that out, let me look at that. Hey, keandra, I want to build a business. Hey, I want to build a website. Hey, I want to do this. And I'm like, okay, I become that facilitator and I help you guys problem solve it.

Jennifer Loehding:

So technically, I am Miss Make it Happy, welcome to the Starter Girlz podcast, your ultimate source of inspiration and empowerment. We're here to help women succeed in every area of their lives career, money, relationships, and health and well-being while celebrating the remarkable journeys of individuals from all walks of life who've achieved amazing things. Whether you're looking to supercharge your career, build financial independence, nurture meaningful relationships or enhance your overall wellbeing, the Starter Girlz podcast is here to guide you. Join us as we explore the journeys of those who dare to dream big and achieve greatness. I'm your host, jennifer Loehding, and welcome to this episode. Welcome to another episode of the Starter Girlz Podcast. I am your host, jennifer Loehding, and wherever you are tuning in today, we are so glad to have you All right.

Jennifer Loehding:

So my guest today didn't just break into male-dominated industries. She is helping to reshape them. From the moment she saw the cracks in the system, she knew there had to be a better way. What started as a personal mission to bring order to chaos has evolved into a full-blown movement to revolutionize how things get built, starting long before anyone lifts a hammer. Ah, you guys are just gonna be like where is this going today? Starting long before anyone lifts a hammer. Ah, you guys are just going to be like, where is this going today? And I am so excited to chat with this girl because I just think she is such a hot shot, a trailblazer, just moving and grooving, and so y'all are going to be in for a real treat. But before I get her on here, I do need to do a quick shout out to our sponsor.

Jennifer Loehding:

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Jennifer Loehding:

And with that I do want to make a mention to head on over to startergirlz. scom. I say this every single week. And why do you want to head over there? Because if you have missed an episode, well, that's where they're all at. You can find them. You can also sign up for our community newsletter and stay in the know as to what's going on and what episodes are coming out.

Jennifer Loehding:

And then, of course, if you are an aspiring entrepreneur or creator, or maybe you are a professional and you want to find out what your number one success block is that may be hindering your success, well, we might have an answer for you. We've got a two minute quiz over there that you can take that will tell you which of these six success blocks may be impacting you right now. So what do you wanna to do? You want to head on over to startergirlzwithaz. com and take care of whatever you need to do over there? All right, and with that, we are ready to bring our guest on the show today, all right.

Jennifer Loehding:

So today on Starter Girlz, we are talking to Keandra Lewis, a trailblazer who's never been afraid to carve her path. From her early days in real estate to founding a construction company, Keondra quickly realized how much waste and misalignment were built into the system. With certifications as a project management professional and a Lean Six Sigma black belt, she's taken her passion for efficiency and turned it into a purpose-driven venture, now through her company Measure. First, keandra's transforming the pre-construction process to bring clarity, trust and smart planning to the forefront. But behind the systems and strategy is a powerful story of resilience, vision and the bold moves that got her here. So, keandra, welcome to the show. I'm so excited to have you here today.

Keandra Lewis:

Thank you, Jennifer. That was amazing, that intro. I think that was the best intro ever.

Jennifer Loehding:

Listen, you know what we love intros here at Starter Girls and I think I shared with you in my many years of Mary Kay. We got really good at doing accolades, and so you know what there's something powerful about walking on stage and hearing you know your accomplishments and the things that you're doing right. It just makes you feel like you're just a badass right. Even if you don't know if you are for that day, you are in that moment. You know what Is that me?

Keandra Lewis:

Is she like?

Jennifer Loehding:

yeah, I actually like creating those. I think they're a lot of fun and I know all the time I was there, it was always fun for me because I'd be like, wow, did I really do that? Like, is that for real, you know? So I'm glad you like it. Yes, yes, I need to like start sending you all these. I think you know, like after I'm like send you, I mean be like, here's your, your accolades. Now, next time you go on stage, here you go.

Keandra Lewis:

Yeah, we're hiring Jennifer every time.

Jennifer Loehding:

Introduced me, for sure I can totally be an emcee for somebody out there. Absolutely, I could totally do the emceeing for a while. So I am so glad you're here today to talk about your story, your journey, what you're doing, and so I want to start this off. I want to talk about this Measure First app, because I know this thing is something big for you and you're kind of in this stage right now where you're trying to get it out there in that creation stage and really looking for investors. So tell us a little bit about what that is and then we'll kind of back this up to how you got here.

Keandra Lewis:

Okay, perfect, so measure first. Basically, we found a solution where we streamlined the pre-construction bidding process. Okay, so, obviously, background in construction. So we realized that there was an opportunity where we need to basically create transparency and realistic expectations for both customers and contractors. So what we've done is created a comprehensive workflow from end to end, where it's straight from address input all the way, where we provide you with precise measurements that, once you input your budget, it integrates with real-time material costs from your major retailers in your areas, which also estimates your local labor rates to give you a really good idea what to properly plan before starting any type of construction project.

Keandra Lewis:

And so from there we're just streamlining the process where you can basically request a quote right at your fingertips. You can send it out to nearby professionals. We're right there. We're comparing apples to apples. You know where we're saving on time and resources. So no more wasted gas, no more coordinating site visits, no more taking off of work. Right there at your fingertips, you can send it over to them based off of your budget, and then you know you guys can make an informed decision on how you want to move forward.

Jennifer Loehding:

I like it. I like it, streamline it. And what's great about this is you saw where this need kind of comes into place. Right, it's like you're not just coming up with something, you're saying okay, I've been in this industry, I know where this need is, and now you're creating the solution to fill that gap. So I love it, right.

Keandra Lewis:

Thank you, yes.

Jennifer Loehding:

Awesome. So I want to back it up and talk about you, because I always love to ask this question. I'm like, why like real estate? What brought you to that? Because that's where you kind of that's what led to where you are today, right Like there was these gaps, and so what brought you to that?

Keandra Lewis:

So I've done everything. That's why I'm like, let's make it happen. But real estate was something that I was introduced to in 2010, honestly, by my son's father, because he's a licensed builder and so, obviously, dating it's like, hey, this is what I'm doing, so emerging myself and his day to day, learning more, and I've just always been like hands on, and so got my real estate license a while back and then, obviously, was in construction, which led me to being an insurance adjuster, which brought me to Texas. So, yeah, it's been a whole whirlwind.

Jennifer Loehding:

It's okay. I like the Miss Make it Happen, though you know what, and I think that you know. Let's talk about that because I know we've kind of covered this in different episodes. We talk about these nonlinear progressions, right, Like really about finding your gifts, and the episode that I just released yesterday is another local gal here in Dallas. In fact, I feel like I need to connect you two because y'all are both miss make it happens, right, but hers, you know kind of a different path. She's also insurance, not adjuster, but in personal lines. But her whole story was, you know, she started a business in college, a coffee company, and then that led to her going into insurance. She got rid of that, sold that company, went into insurance, Then now is like the CEO of this skincare company, is also an investor and then has a podcast. So she has all these different things that have sort of she's built this kind of empire, right.

Jennifer Loehding:

But I think that the behind that is the Miss Make it Happen it's like whatever title you want to give that, yours just happens to be the miss make it happen, right, but whatever title that is, is she's just a doer, a mover and a shaker is what I would say a doer, you know just things happen gets it done, and so I think the beauty in that is that you know you're learning different.

Jennifer Loehding:

you are you. You know through this process you've learned different lessons that you've been able, or in skill sets that you've been able to transfer from each of those and bring you to where you are today.

Keandra Lewis:

Right, Right, yeah, it's definitely been a journey. You know most people. You know most of my friends. They've seen me grow and evolve to where I am today. Construction, I think, has been obviously the most lucrative. And then also, you learn something every single day. On a construction site, no project is the same, no customer is the same. Obviously, you have systems in place that will try to help you make work more efficiently, but at the same time, you learn a lesson 24-7.

Keandra Lewis:

I mean, I've been doing this for a while, and I mean it's something new every single time I've got a friend out of Colorado that is a female.

Jennifer Loehding:

She was actually on my other show and she's a construction business owner and she's actually has a top. Like she's been recognized for several awards in the Colorado I forgot what town it's on the tip of my tongue Like it's a known town. It's not like one of the little you know cities that we don't know about, but she's received several awards for her business. You know from, like, different organizations. And yeah, and she talks about that. I think the other day she gave herself another title. I saw I can't remember, but I saw some posts she put up about. Apparently she's got this title now too, because it's something else in her world that's part of her construction. So I think it goes in alignment with what you're saying here about learning something new every day. Right, yeah, absolutely yeah. And I think in entrepreneurship you are typically learning. You know, if you're not learning every day, I'm not sure what you're doing.

Keandra Lewis:

I mean people ask me I'm like learning is one of my favorite learning. Every day I'm not sure what you're doing. I mean people ask me I'm like learning is one of my favorite things to do. I'm in R&D 24-7. I've been in so many different industries, I have so many different certifications and that's all because I really, I really enjoy learning or at least getting a level of understanding of what you're getting into it. You know, to be able to like specifically, just like for project management or like process improvement, you have to still have a level of understanding before you can oversee and kind of instruct. You know people to do what needs to be done. You know, I think, as an effective leader in a sense.

Jennifer Loehding:

So yeah, so do you have some more certifications that you didn't put in that bio? Do you have some more things, more smart things we don't know about over there?

Keandra Lewis:

That's a lot. Look, I've done a lot of things.

Jennifer Loehding:

Hey, I'm the same way. That's why we can laugh about this too. Like people look at my that's why I listen, karen my name, like if you go look at my I don't know if I gave you my actual card, but it says success architect on it because I have all these different like certifications that I can do and so I'm just like man. Maybe I just need to be like. I met, like let me back this up I had a gal on my podcast years ago is on, I think, behind the dreamers and she had been in like real estate and investing, she had all these different things and she said she went to something and somebody was like we're not reading all of this bio, like they were going to have to do an accolade thing and they're like we're not reading all this, so we're just going to call you a lifestyle expert or something like that, right yeah.

Jennifer Loehding:

And I'm like that's kind of like where my success architect comes from. Because, like I was telling someone the other day, I'm like okay, so I'm like keto carnivore and supplement certified so I can technically coach somebody on that. I can do protein sparing, modified fasting, I can teach people how to do that. I'm certified in all that and I'm certified in nervous system training, but then I'm also certified in life coaching. You know, like I have different things that I can do and so that's why I'm like yeah, I mean it's okay, it's good, it means you like to learn and that's why I do. It is really I just I'm a, I like I'm a student of my work, so I continue to keep learning for myself, but also because when I find things that are really good, then I feel like I can help other people with that too.

Keandra Lewis:

Yeah, but I definitely like the whole success architect. So most of us use the word consulting, right to try to narrow down all the things that we do, Right, but success architect I think that's definitely using that word. You can be like a success maven a success diva.

Keandra Lewis:

Or I, like your Miss, make it happen, I mean, but you know what, honestly, I've gotten some pushback from miss make it happen, miss make it happen. You know, some people kind of don't like or have advised the serial entrepreneur and I mean this is kind of like going down a rabbit hole but kind of like that insecurity of going into rooms because you were like, okay, I don't know exactly. You know, I do know how to do this, I do know how to do this and at this point I just want to be a value add in some shape, form or fashion. You know how can I, you know, add value to your life? But at the same time, I do have experience in working in epidemiology, I do have experience working in technology and real estate and insurance and you know all of those different, different fact, different industries, right, and so when you're going into a room and you're saying, because I actually dealt with this for the last, really, all my life.

Keandra Lewis:

No, I believe it. Yeah, but just narrowing my focus in the last two years, where I said Keandra, you know what? When you introduce yourself, the only thing you say is construction. I don't care what it is that they're talking about in the room, what it is that they're doing, the only thing that I'm going to say is construction. I will say it has definitely changed my income because a lot of people look at it as you're a subject matter expert in this. You can't be great in all of these different things and not understanding that God can truly bless you to have gifts, to be multifaceted Right and people oftentimes use that that quote. You know jack of all trades, you know master of none and you know they don't finish off the statement and understanding that you know people can be great at a lot of different things. You know, especially if you put in the effort, you put in the time, the learning, you really can be a serial entrepreneur. So yeah, that's a whole.

Jennifer Loehding:

You raise some really good points here because, like you that is it I've struggled with this too, and you know and we can talk about this for a few minutes because I think somebody you know somebody may be listening to this may cross this path. It doesn't I mean it could be a guy or a woman may cross this path. It doesn't I mean it could be, it could be a guy or a woman may cross this path in the space where they are talented in a lot of areas, right, and I think a lot of creators, entrepreneurs, I think a lot of us are in that space where, yes, we can do a lot of things and we do have to kind of niche down what we're doing. But I think there's a couple of things to say about this One. I think this is why conversations are so important, right? This? Because if you're coming from a space of where you probably really enjoy helping people and you probably really enjoy having knowledge and you probably really enjoy trying to find connections for people, ways to solve problems, right, I'm, I'm, I'm going to say that for me, but I'm going to be sat down and talked, and so I'm kind of so for our audience. We've talked outside of this. So that's fine. But here's the thing I've learned that, yes, you do have to have a core thing right, like and for you, yes, the construction may be the big thing and you might be able to fill in some other areas in that right, like, hey, I've got real estate people, I know knowledge about that, I know knowledge about the building process, right, that's kind of what I do, too, and I will tell you what I had to do, and this is kind of why I came up with the success architect thing.

Jennifer Loehding:

I had to go in and do all that because I was doing the same thing. I'm going in, okay, do I focus on my keto coaching? Do I focus on my health side, which is what the part that I'm really passionate about? Do I focus on the business coaching, which that's my background for 22 years? Do I focus on the wellness, the lifestyle, because that's really so.

Jennifer Loehding:

What I really got in did is I went through all of those pieces and I started going, okay, what's the common thread between all of those things? And the common thread is everybody's trying to make change in those areas, but they're all stuck right. Everybody's stuck in those areas. So then, what I did is I backpedaled that and I developed a system for how to get them unstuck in those areas. So now all the common pieces that I can do are out there and I don't have to lead with any one of those. What I can lead with is hey, I have a four-step system to help you make transformation in the areas that you're trying to make the transformation, so basically help things stick. So, whether you're trying to lose weight, you're trying to get healthy, you're trying to get your business up and running, you're trying. I have a system for helping you work through that and actually making the thing sustainable.

Jennifer Loehding:

And so I think yes to your point. We do have to find what we can lead with so that we can be cohesive, right, and we can sit down and you become the expert in your area, and so thank you for saying that. But I also want to commend you, because I think it's okay to be smart and be talented and be able to have these strengths. You're obviously a quick learner and you pick up on things and you like it and so, girl, there's nothing wrong with it.

Keandra Lewis:

Like, yeah, that's exactly how Miss Make it Happen became Miss Make it Happen. So Miss Make it Happen became me because just being able to facilitate and problem solve for a lot of people. So when they come to me, hey, keandra, oh, I need, I'm moving to Georgia, I need to get a house, I, you know, let's find some real estate. Okay, let me do that. That's how I ended up becoming a real estate agent. You know, hey, keandra, I need to a jet. You know, hey, I want to fly out. I want to fly private. I want to get on a jet. What does that look like? Okay, I can figure that out. Let me look at that. Hey, keandra, I want to build a business. Hey, I want to build a website. Hey, I want to do this. And I'm like, okay, I become that facilitator and I help you guys problem solve it. So technically I am Miss Make it Happy and my coworkers at EBS they'll laugh. Sophia, she called me Special K, so that was my name for a while. I love it, I love it.

Keandra Lewis:

Special K, but it's just like you know, being able to take the initiative to help people out, because I do understand what it's like to not have that support or, you know, not be able to have that resource to be able to pick up the phone and say, hey, you know I need this. What do you think about that? You know so.

Jennifer Loehding:

Yeah, and I think you get. You get into those places when people know you can solve problems, and then you like the other day I was like, oh my gosh, now I need to like create like a little podcast package, cause I get a lot of people that are asking me how to build podcasts and then I end up spending time on the phone. You know, what do you think about this? Help with this, and I'm like you know what we need to like. Just create like a little package, you know, like a little coaching package, like from start to finish, like concept to production package, so I can help you get that going that way.

Jennifer Loehding:

I'm not spending time doing all these free calls. You know I just you become good at a lot of different things, that people call you for this and that and you just realize I'm like man. Some of this stuff I'm like. You know there's something to be said about it. I think it's. You know what I would use for the word for you is probably industrious, meaning you figured things out. Because you have to figure things out and then you learn by doing that.

Jennifer Loehding:

Right and so some of us, I think, are inclined to just naturally, whereas I think some people may just pick up the phone and be like help. You know, some of us are like I'm going to go try to figure that out. I'll call you if I need help. Right, and so I tend to work that way where I don't need you to help me unless I ask.

Keandra Lewis:

I'm going to go.

Jennifer Loehding:

Try to figure it out first.

Keandra Lewis:

And then if.

Jennifer Loehding:

I can't. I have no problem picking up the phone or reaching out saying help, you know Right.

Keandra Lewis:

There's power in that, I guess, in that finding out, you know, yeah, and it's so what you just said about like free calls, right. So in this last, so everything that's been happening thus far is 100 percent through the Holy Spirit and I'm just 100 percent being obedient and through this transition and journey, with us launching Measure First well, you know, activating Measure First for us to go live next year, he's been revealing a lot of things about a lot of people to me, specifically about people having access to me and being Miss, make it Happen and doing things for free and on the whim and just because I am the nice person, but then in exchange, when you need them, or then you also even say, hey, I can do this, but I'm going to charge you this amount because this is my time and this is actually a business that I run. And then they're kind of like, oh, but why? You know, why am I? You know, why should I give you the money? Or not necessarily why, but they just don't, they. They try to find some type of alternative.

Keandra Lewis:

And then your friends you will consider them friends, obviously, if they have access to you, because you've built relationships with them, or associates in a sense and they'll go pay somebody else to get the same exact information that they know. They may or may not even have the same quality that you're providing, but for whatever reason, because you've been doing this for so long, for so free, and people having access and leveraging you, and all of the things now it's like okay. But now I'm at a point where I do I understand my worth at this point, you know, I do I understand my worth at this point, you know. And now it is a monetary value, because time is money, you know, and you're even giving them to it at a fraction of the cost and they're still like, no, but I really just don't want to pay you. I could pay somebody else, but I just don't want to pay you.

Jennifer Loehding:

It's like the dots are not connecting yet. You know what I'm saying. Like they're not seeing. It's almost like when I think about, like when you're, you're growing and people are not like quite, you know, growing with you. They don't see you this way. They still see you this way. So it's hard for them to make that, that transition from here to here. You know, when all the years I was in Mary Kay, we used to always say that you never get rich off friends and family.

Keandra Lewis:

And.

Jennifer Loehding:

I, you know, I so true, so true, because honestly they will be the hardest people to deal with because they want discounts, they want free, they don't want to pay what you're worth.

Jennifer Loehding:

You'll run all over the place trying to take care Like I would.

Jennifer Loehding:

You know, I immediately when I went into Mary Kay and I'm not saying my, you know my mom didn't support me and some of my family, but I, immediately when I went into that, knew that I needed to get out of that friends and family zone quickly, like find people.

Jennifer Loehding:

And even now it's still like I I love meeting people, like we network a lot and I love meeting people in networks and I have no problem like bartering with people if we find a way to really work together. But I don't ever want to get into that kind of situation where that's an owing kind of thing, because I just don't ever see that come end up coming out as a win-win in the end, because somebody ends up giving more than the other person and it just it ends up, and so I just hesitate, like when people start doing this well, you do this for me and I'll do that for you, you know, cause then the lines get blurred because we're friends and now this and this and this and this I'm like well, wait a minute, like, my time is money, you know, your time is money, you know.

Jennifer Loehding:

And again, I don't think we're saying here we don't want to help, because I think we do. I think, that's been our problem, probably in this be nice is that we are overly helping to people and then we have to make when we try to draw that line. Sometimes it becomes an issue, because now we're saying, okay, I've done enough, now I'm going to have to at this point start charging, or at least, or I can't keep doing what.

Keandra Lewis:

I'm doing Right, you know right, Right, Absolutely.

Jennifer Loehding:

Yeah, Good stuff, that's good. Thank you for sharing that Cause. I think that's important because I do think a lot of times, you know, when we're in business, we do get into that and not quite understanding we feel guilty for, for not wanting to. You know some people, they're fine, they're like no, I'm not, that's. You call them up. You're like dude, okay, my charge is this. And you're like oh, yeah, and then we're over here going. Do we want to do that? Or like how much do we want to charge? Should we stay this?

Keandra Lewis:

you know, and my friend broke it down easily, just like you said, boundaries, because boundaries actually have been my word this year. But identifying me being nice versus kind, he was like it's a difference, keandra. Nice people, they get taken advantage of, they get manipulated, they, you know all of the things versus kind people, you know they have those boundaries where they are respected, you know, and so it is what it is, and it's not necessarily that you're being mean, you know, but at the same time you're just letting them know like, hey, this is what it is, you know, this is what I bring to the table and this is what it's going to cost at this moment, and it's just only right.

Jennifer Loehding:

Yeah, yeah. So I want to ask you kind of a fun question. I haven't asked this question in a while, but I want to ask you this because I think this talks a lot about the character, because I like you, I think you're such a fun person and you're beautiful and you just got great energy and you're just doing things, and I think that's what we need more of in the world is people that are just doing great things. And that's why I love this show, because I get to find all of you guys, you know, find you people that are doing cool things. I would love to know, you know, if there was maybe like something from your childhood like that inspired you to be an entrepreneur, or did you just kind of? Did you always want to be an entrepreneur? Was there a role model? Was there anything that just sort of kind of came your way and gave you the signal?

Keandra Lewis:

I honestly, you know I will continue to say I'm spiritual so I just follow him, whatever it is that he wants me to do. I mean, I will say as a child I've always had that mentality, anything you can do.

Jennifer Loehding:

I can do better, in a sense Like so hey, you want to play sports. Wasn't that like a show or a?

Keandra Lewis:

song or something. Anything you can do, I can do better.

Jennifer Loehding:

Yeah, wasn't that like a kid show or something? I feel like it might've been stuff like one of my kids was watching or something.

Keandra Lewis:

I can imagine it kind of like being on a plane. No, you can't. Yes, I can. No, you can't. Yes, I can no but I like it. Yes, but I think always having that mentality like, okay, I'm going to play sports, I'm going to cook, I'm going to do this, you know, I just want to kind of like be better, and I think with entrepreneurship it just came with seeing the opportunity where I just saw myself doing something better than this, or you know just younger.

Keandra Lewis:

I've always had a job, since I was 14 years old, to be able to take care of certain things.

Keandra Lewis:

And so when it's getting into the corporate environment, you know, seeing the opportunity where it's like, you know, you're on these calls with people and then we're outsourcing companies, Right, so they don't work necessarily for the company. So say, for instance, Home Depot, they may not work they're not a Home Depot employee but they are a contractor for Home Depot. They may not work they're not a Home Depot employee, but they're a contractor for Home Depot and they're actually getting paid more money than W-2 employee, you know. And so you're like well, should I do W-2 where I get these benefits and you know, obviously it has its benefits and pros, you know? Or should I just outsource myself where people hire me and then I get more revenue, you know, for doing the exact same same thing, you know? But then obviously there is limits and then I kind of make my own rules and then there's more room to negotiate, and so I guess that's where I kind of like saw the opportunity for entrepreneurship, yeah. So, yeah, that's how it started.

Jennifer Loehding:

Yeah, you got a practical streak in there, because you're thinking logically. You're like look, how do I be the most effective? Right, like how do I make the most money and be the most effective, which I think most of us really want to be that way, right, like I just built out this, that whole success block quiz that I was directing everybody to, that's linked to a program that I just built. That's not an expensive program, but it's thorough and the whole idea of it is how to make more money and reclaim more of your time, because, as business owners, most of us that's what we want. We want to work, we want to be effective in what we do, we want to be able to do the things we want to do and make more money. Right, and so.

Jennifer Loehding:

I built that program out with the mindset that go back to the four steps I was telling you about. Right, I built that program out with the mindset that it wasn't just about changing one or two things. It's really going back to the belief systems of why we're continuing to do what we're doing. We're not setting things in place to create that kind of structure in our lives, right, right, because, especially for women I don't know you know, I can't speak for men because I'm not a man, but I can speak from working years in Mary Kay with women A lot of us struggled with these just belief systems that we had, you know, asking for what we're worth and not discounting.

Jennifer Loehding:

Now, mary Kay, we couldn't. We could discount things, but things had set products, kind of. But we could still make, like you know, give coupons and things like that. And I've realized, even like when I first started moving into coaching, that was something I wrestled with. I had to work through that whole headspace of being, okay, asking for the price that I want, right, but also creating systems. Because when you come from a place of like we were talking a while ago about the boundaries when you're setting those things up right for yourself, right, you're not as resentful and you show up kinder being nice, you know?

Keandra Lewis:

Yeah, I don't know.

Jennifer Loehding:

We kind of went off on a rabbit hole here, but anyways, the whole idea that was really about, you know, getting creating that system where being logical and creating that system where you can have more money and be more effective in your time.

Keandra Lewis:

Right. And just to add to that, even with entrepreneurship it's more so, like, if you can bet on yourself, if I can bet on me, if I'm betting on me, then I, you know, I know I can make it happen, you know for sure, versus it being the other way. So that's really, I guess, a leading factor of entrepreneurship too. Like, okay, let's do life insurance. Yeah, if I can do, you know, all I have to do is talk to this many people and sell this many contracts and I can make this money. Great, obviously, that's amazing. Or just the mindset of just really trying to improve things. I believe in working hard smart, not hard, you know, but we do have to work hard too but just streamlining workflows, so yeah, yeah, no there, and there are moments we do have to work hard.

Jennifer Loehding:

I think that's where that harmony comes in right.

Jennifer Loehding:

Like we recognize that there are times that you do have to work hard so that you can have times where you don't right. So it's not about ever saying this is an easy journey, but I think it's about being effective and working smart and recognizing. I really like that, or let's say recognizing that there's going to be pitfalls, but my brain's just going all over with what you said. But really like that. You said taking a chance on yourself having, and I think that comes back to having that faith right. Taking a chance on yourself having, and I think that comes back to having that faith right, having the faith to say that I'm going to bet on myself. There's probably going to be setbacks and things I don't like and risk and all of those good things, but I'm willing to take that on because I'm betting on myself that I can actually overcome that. Right, right. I think it's a great mentality that transfer first outside of business, that transfers in life period and I mean it's, it's definite 1000%.

Keandra Lewis:

It's been struggles, it's been ups and downs, it's been, you know, no income at times. It's been it's it's been very challenging. It's been very hard. I probably started like five different businesses and trying to figure it out. And one thing that I really love about measure first and you know, some of my friends, they kind of give me like, oh my God, kendra, I can see the growth. I can see that you're really just laser focused on it, because, being a careerist and I don't know if it's just an careerist thing that we're just super creative, innovative we get bored very, very, very easily, you know. So we're always looking at the next thing. Oh, ok, this didn't work, OK, let's jump to the next thing, let's figure that out. And that's been my story for a while, you know.

Keandra Lewis:

Yeah, at the same time, with Measure First, I feel like when I say that literally this was led by the Holy Spirit as far as like even giving me the vision, you know, when I was actually creating another app. So AI came out. You know I'm chat, gpt-ing it up. I'm actually writing a book at this point, you know, trying to get book out. I'm actually writing doing this other app and it was called like Screen Door, so kind of like similar to Glassdoor, but in reverse. So Glassdoor is about employees you look them up and all the things, but in reverse. So Glassdoor is about employees you look them up and all the things. But then Screen Door was going to do the reverse, where you can do it actually on employees, right? So you got to give them a review on the employees, so before you not going through their resume, but anyways. So November 2023, we were working on Glassdoor.

Keandra Lewis:

And then, from working on Glassdoor, at four o'clock in the morning, because I'm talking to my team in India, this vision came to mind and I'm like, oh, boom, this is great. You know, because, remember, for the last two years, all I've been saying is construction, construction, construction. So I'm like, oh, this aligns exactly what I'm talking. You know what I'm doing on a day to day. And then also, this is just 100 percent a need, because typically we deal with the champagne taste, on beer budgets, you know, going out to multiple site visits, all the things. I'm like, oh, this is, this is awesome.

Keandra Lewis:

But what I will say is, with this journey and entrepreneurship is fully like relinquishing myself and giving it to God. You know what I'm saying when I say giving it to him, where I know for a fact that he will provide you with all of your needs, all of your resources. If this is something that he's supposed to, that's your purpose, right? If you're truly walking in your purpose entrepreneurship or whatever the goal he will provide you with all of those things. And thus far, I mean, I'm not going to say this journey has been easy, but it's definitely been more promising, right, with limited resources, capital being one of the things where you're bootstrapping every single thing and so you're depleted and you're tapped out of all that.

Keandra Lewis:

God has provided me with every single thing, every single step to me, creating my own Figma app screen designs, where he literally was like well, yeah, literally was like hey, keandra, I was sitting down on a Sunday, I was waiting on my team to give me these app screen designs. He was like Keandra, go figure it out. I got up, did some research and 12 hours later, I had 31 Figma designs. And I am not a Figma person, I'm not a graphic designer, none of those things. But he literally led me and those things were completed. You know, and that's why when I say like betting on myself. You know, those are some of the things that you, you go back to like, hey, I am not, uh, even though I was certified for a master's, so that's another certification, but I am not a graphic designer, I am not a developer, I'm not a coder, any of those things. But he provided me with the resources thanks to our wonderful AI. Ai is amazing. It got done.

Keandra Lewis:

But one of the things that I wanted to do differently and how I know that Measure First is completely, totally different than any other business or entrepreneur journey that I've ever experienced before. It's like, you know, because I want to be, I want to be able to hear him, you know, and in hearing him, you get. You have to isolate, you know, you get isolated those people who were having access where my phone was ringing at 24. I mean, my phone rings all the time, right, but my phone has slowed down a lot, specifically because that they're not aligned with where I'm going and where I'm transitioning to.

Keandra Lewis:

And in entrepreneurship, I know for a fact that you need community, you need support, and then you have to have the desire and the willingness to learn and grow. I've become a grant writer. I've learned how to do grants. I've learned how to do. I'm a lawyer at this point because I've done my patent, copyright, all of this stuff and this is all I feel like I'm doing that right now, too, because I'm going around with my trademark right now Like I'm fighting over a.

Jennifer Loehding:

I'm fighting around on my trademark right now and having an attorney and I feel like I'm having. I'm like messaging the attorney and being like are you looking at this? Are you looking at this? Like these people that I'm fighting with haven't produced any content in life. I'm not fighting with them, but the whole thing that is a bottleneck is over a company that hasn't produced any content since like 2017, 18. And I'm like, seriously, Seriously, yeah.

Keandra Lewis:

I get it, I get it, and it's frustrating at times, you know.

Jennifer Loehding:

Yeah, I think what I'm hearing from you is just being you're listening to a, to a higher calling, and you know and I talk about that in in my life coaching you know we always talk about this higher power, whatever that is for anybody listening to this Everybody, not in this alone that it's requiring a higher source to help you. And you're being in tune and you're open and I cause I think you know you could say all day long that you're hearing something, but you're putting it into action and I think that takes a willingness to say I'm not giving up, I'm going to keep looking for what I need to make things happen. You know, I just think there are some people that get up and that's their mindset. You know, like I don't know about you, kendra, but I have a really hard time not looking for solutions. So when I go into something, if somebody tells me something can't be done, I immediately am like I'm going to check that for myself. I'm immediately I'm already done with you.

Jennifer Loehding:

I'm already done you can tell me that and you may be right in the end, but I'm going to go research before I accept that, because I want to know for myself that this can't be done, because I think there's a lot of people in the world that quit very quickly. They hear something and they stop. And I've been this and for me. I've been this way with my health, I've been this way with my everything relation, everything. I am like this with it to me and I will also go with until you can tell me a hundred percent something can't be done and I, if I want to do it, I may do it.

Keandra Lewis:

Yeah, I love that. That. That's the same with me. That's the, that's the exact fighter.

Jennifer Loehding:

It's that fighter. I don't know what it is, I don't know why we're like that, I don't know. But it's resourceful because it allows us to get things done. It allows us to go into a situation and see opportunity, Instead of walking into a situation and already feeling there's no way out, no way to do anything differently. We can go into a situation and be like okay, what's going on here and what's our options? What's our options? Right?

Keandra Lewis:

There's more than one Right.

Jennifer Loehding:

You know whereas some people may only see one, we see a couple, you know like. We see maybe two or three different things we can try here. You haven't told me this doesn't work. You haven't told me that doesn't work. Have we tried this? Have we tried that?

Keandra Lewis:

And then, if it's just not there, then we create the opportunity. That's the entrepreneur, that's the serial entrepreneur, oh, okay. Well, we don't have that yet. I think that this will be a great product, because I know that there's somebody else out there other than thyself, that will need the same exact or looking for the same kind of solution.

Jennifer Loehding:

So I agree, I agree, I love it, girl. Well, I want to ask you one final question before I ask you where people can find you. If you were to describe Keandra in a couple words, what would you say about yourself? This is a fun one. I haven't asked this one in a long time, but I want to ask you this one what, how many words you can do.

Keandra Lewis:

As many as you want, do as many. Um, if I had to describe t'yandra, I would say supportive, loyal, dependable I see all this um, I would say nice, you're nice. You're actually all of me. I see that in all of you.

Jennifer Loehding:

But I also have another one. I think you're not afraid to get your hands dirty. I think you're willing to do what you got. I think you have grit. You have grit and tenacity and I think those are just. I think that when you have grit and tenacity, you've got like a lot, I'm going to get the job done, type of moment.

Keandra Lewis:

I will say that my guys laugh at me sometimes because, like, if we're doing a job and so they'd be like you know, boss, lady or whatever the case may be and I come in and this is like the final countdown. You know we have to get out of here, give these people their keys. As I'm in here, I'm like maybe doing some lights, putting some silicone around some stuff, and they're like what are you doing? We got to get this stuff done, I'd be in there.

Jennifer Loehding:

Give me the stuff, give me the stuff, let's go, we got to get out of here.

Keandra Lewis:

Come on, let's go. We're a team and that's about teamwork, you know.

Jennifer Loehding:

Yeah, and I think great leaders are willing to get in when they need to get in. Great leaders jump in with the team when they need to get in the trenches with them.

Jennifer Loehding:

You know what I mean, if you're standing back there and just bossing everybody around, telling everybody what to do. How do you even know what they're going'd be like? Let's just you know. Let's create a win-win. We got to get everybody happy here. What do we need to do to make this situation right? If I need to jump in, I'm jumping in. Right, let's get it done. I love it. So I wanted to throw those extra few words in there, because I haven't asked that question in a while, but I think it's fun because it you know it's.

Jennifer Loehding:

we don't always take time to go. You know, like if you had to walk into an interview and say you know what are your, what do you feel like your strengths, what are you good at? Sometimes people struggle with this, like they go in and they're like I don't know what to say. And I'm like if you had to walk in to talk to an employer, what would you say to them If they said tell us what you're great at. Anyways, but yeah, I love what you're doing, girl, and I'm excited to see you get this thing up and rolling.

Jennifer Loehding:

And I actually, as we're sitting here talking, have somebody else I feel like I need to connect you with that went through the whole investing stage that I need. I know we talked about somebody else, but I need to make another connection with you. So you need to remind me I have another person for you, but for our audience today that is listening to this. If they want to get in touch with you maybe they want to I don't know follow you. They want to find out what you're doing. Keep up with this. Maybe they got interest in investing in this app. I don't know. How do they find you? Where do they go?

Keandra Lewis:

Yes, so they can simply go to our website at wwwTheMeasureFirstAppcom. I encourage everybody to go to our website so they can learn more about Measure First. And then also, what is extremely important to me and it's actually free sign up. Sign up on our website so that you can be a part of our beta testing. So right now, that's extremely important. So obviously it builds the credibility as we are currently fundraising. You know we are currently fundraising. You know we are looking for angel investors, for people who want longevity. We have great returns. So I will encourage everybody to go to our website. Again, that's wwwTheMeasureFirstAppcom. Check us out, sign up on our website. Also, if you want to, please go to our YouTube. This is also about creating brand awareness and our credibility as well. Go to our YouTube at Measure First. That's one word. Go to Measure First. Look at our concept video Share, subscribe. We'll have a lot of content coming out as we're looking to go live February 2026. So next year we'll go live. We'll have that here for you guys to be able to use.

Jennifer Loehding:

Yeah, Fun, all right. Well, we'll make sure that when we get the show notes together, we'll get the websites in there so they know where to find you and all that good stuff, so we'll make sure they know how to get to you. So this has been so much fun. I'm so glad that I got to meet you and we got to get you know, have you on here and chat and tell your story and I, you know, wish you continued success on this journey, and I know it's not an easy path to do, but you're like you're, miss, make it Happen. So you're going to make it happen.

Keandra Lewis:

Yes, together we win, together we all win. You know, I agree, I agree yes.

Jennifer Loehding:

And, of course, to our audience. We hope you found this episode both inspiring and informative and if you do, you know what to do. Go, do all the things like share, subscribe, comment, so that we can keep supporting the mission and sharing these fabulous stories. And, as I always say, in order to live the extraordinary, you must start. And what does every start begin with? A decision. You guys, take care, be safe, be kind to one another and we will see you next time.

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