Starter Girlz Podcast

Why Your “Expert Voice” Isn’t Getting Heard (with Christine Blosdale, Expert Authority Coach & Award-Winning Podcaster)

• Jennifer Loehding • Season 7 • Episode 99

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Are you putting in the work, sharing valuable insights, and still wondering why your expert voice isn’t breaking through the noise? In this episode of the Starter Girlz Podcast, Jennifer Loehding sits down with Christine Blosdale, Expert Authority Coach, bestselling author, and award-winning podcaster, to uncover exactly why so many entrepreneurs and leaders struggle to get noticed, and what you can do today to change that.

Whether you’re a coach, entrepreneur, content creator, or professional seeking to elevate your thought leadership and digital presence, this conversation will provide you with clear, actionable strategies to stand out, speak with authority and confidence, and ultimately be heard.

What You’ll Learn:
✅ Why your message may not be landing with your audience (and how to fix it)
✅ How to build authority in your niche and establish yourself as a trusted leader
✅ The “Stapler vs. Sandwich” metaphor that reveals why your offers aren’t connecting
✅ The three universal human desires (health, wealth, and love) and how they guide your brand positioning
✅ How to overcome “desperation stink” and scarcity mindset so you attract, not repel opportunities
✅ Practical communication skills, networking strategies, and content marketing tips to grow your professional visibility
✅ Why authentic messaging and collaboration are the keys to sustainable success

🙌 This episode isn’t just theory; it’s a masterclass in personal branding, authority building, and influence from someone who has spent over 25 years helping professionals transform their expertise into credibility. Christine shares raw insights, memorable metaphors, and step-by-step strategies that will help you cut through the noise and make your message magnetic.

Connect with Christine Blosdale:
🌐 Website: expertauthoritycoach.com

Connect with Starter Girlz Podcast:
🌐 Website: https://startergirlz.com/

📸 Instagram: https://www.instagram.com/startergirlz/

Love this episode?
Subscribe to the Starter Girlz Podcast for more empowering conversations that will help you grow in business and life. Don’t forget to rate and review—your support helps us share more stories that inspire change.

Christine Blosdale:

We need to realize what our target audience, clientele, what they really need, as opposed to what we want to give them. It's as if I equate it to this if someone's hungry, they don't need a gizmo, a product you know they don't need a stapler. But as entrepreneurs, we're like but take the stapler. I'm really good at giving you the stapler. Yes, and they're like. I just want a sandwich.

Jennifer Loehding:

Welcome to the Starter Girlz podcast, your ultimate source of inspiration and empowerment. We're here to help women succeed in every area of their lives career, money, relationships, and health and well-being while celebrating the remarkable journeys of individuals from all walks of life who've achieved amazing things. Whether you're looking to supercharge your career, build financial independence, nurture meaningful relationships or enhance your overall well-being, the Starter Girlz podcast is here to guide you. Join us as we explore the journeys of those who dare to dream big and achieve greatness. I'm your host, jennifer Loehding, and welcome to this episode. Welcome to another episode of the Starter Girlz podcast. I am your host, jennifer Loehding, and wherever you are tuning in today, we are so glad to have you. Well, I am so excited about my episode. Here we are another day, another Starter Girlz episode, another awesome guest coming on here to talk about her journey and what she's doing.

Jennifer Loehding:

First things, let's set this up. Have you ever felt like you're ready to step into your full potential, but the world just isn't noticing? Like your ideas, your expertise or your unique brilliance are waiting to be seen? Well, my guest today is all about changing that. She helps business owners find their voice and learning how to become the expert people can't help but notice. We like that, and I've looked at your site. Just by the way, I want to plug this in because I looked at her site. Man, I just love all the stuff happening on there. It's like popping out, like standing out, which is so important, right, and I think we're going to be talking a little bit about that, I'm sure, today. So before I bring her on, I do need to do a quick shout out to our sponsor.

Jennifer Loehding:

This episode is brought to you by Walt Mills Productions. Need to add excitement to your YouTube videos or some expert hands for editing? Look no further. Walt Mills is the solution you've been searching for. Walt is not only your go-to guy for spicing up content. He's the force behind a thriving film production company with numerous titles in the pipeline. Always on the lookout for raw talent, walt is eager to collaborate on film and internet productions. With a background deeply rooted in entertainment and promotion, walt Mills leverages years of skills to give you the spotlight you deserve. Want to learn more about Walt and his work? Head on over to waltmillsproductionsnet and let your content shine All right.

Jennifer Loehding:

And with that, as I always say, you want to be sure to head on over to startergirlz. com. Why do you want to do that One? Because if you have missed an episode, it's a great place to catch up. All of them are out there. You can go back and catch up, even on those early days when we were starting things out. You can also sign up for our community news. Stay in the know so that you never miss an upcoming episode and you can keep up with what we've got going on.

Jennifer Loehding:

And then, of course, maybe you're in the thick of it. I don't know where you are, but you want to find out what your number one success walk is that may be impacting you right now. Well, you're in luck. I created a two minute quiz over there that you can take. It's fun, informative and it might just shed some light on what might be keeping you stuck, so that when my guest is telling you today why you need to be bold and step out and you're not, this might be why.

Jennifer Loehding:

All right, so head on over to startergirlz. com and, as I always say, do your thing. All right, it is time to bring the guest on. I am so excited about this. I think this is just going to be a powerful conversation today. So Christine Blasdale is the expert authority coach with over 25 years of experience in personal branding, magnetic marketing and multimedia. She's helped entrepreneurs, coaches, authors and thought leaders step into their brilliance and become the go-to authority in their field. She's a five-time number one bestselling author, award-winning podcaster and former content creator for powerhouses like America Online and Microsoft. Today, I'm sure she's going to bring us a lot of fun and spunk and energy and excitement. And so, christine, welcome to the Stargirls show. I am so excited to have you here today.

Christine Blosdale:

Oh, thank you, Jennifer. Thank you so much and I have to say that, the intro if you were one of my students or my clients, I'd give you an A++ because you have the energy. You came right through. You mentioned the website. You were, like you know, on top of it, so you get an A++ for that.

Jennifer Loehding:

Thank you. You know what I feel like after a while you start, you kind of figure things out a little bit.

Christine Blosdale:

You know what I mean.

Jennifer Loehding:

I laugh about this whole podcasting thing because you know I tell people to go back to like look at those early days when we were starting out, because we all start somewhere, right, yeah.

Jennifer Loehding:

I just remember, like we were doing everything live in the beginning and I had a co-host at the time we had no idea what we were doing and we just were like we're just going to have fun, you know, and as you go along the way, you start kind of figuring out this works, this doesn't. I like this, don't like this. I really, you know, what I really like is like making sure my guest has a good time when they come on the show, right? Because as smart business owners, we know when you guys have a good time, what are you going to do? You're going to leave and be like hey man, that was a cool podcast and I had a great time on there. So, um, I think the things are fun and I think it's a process you have to go through and, no matter what you do, it's learning. The ropes.

Christine Blosdale:

The main thing is that you've taken action and you didn't dream about it, you didn't go oh, one day we'll do a podcast, but we've got to wait until we're perfect and this, that and the other. You actually did it. So congratulations, and you've got a cool podcast.

Jennifer Loehding:

Thank you. You know what, and I don't know if you're like this, but I have never been one to sit and think about things. I'm just like we're going to do it, let's just go, let's go. I'm excited right now. We birthed this podcast no kidding in a parking lot. When we started this in the very beginning, my friend and I we were both ex-Mary Kay sales directors, factory networking meeting. This was right before COVID I was frustrated. I'm like, hey, you know what we should do a podcast. Neither one of us had a clue what we were doing and we walked into a room with those little styrofoam things on the wall in like a co-op space, and we're like let's go, we're going to push some buttons. So I don't know about you. I have to sometimes tell myself, jennifer, you need to pause and think about that before you jump. But I'm like, no, we're just going all in.

Christine Blosdale:

No, you need to. Sometimes you do, you need to. And then you, and, like you said, as as you continue to do that and you and you learn, you learn what to do, what not to do. You know, ok, that that last time we did that that wasn't very, that wasn't very good. Let's try a little something different, yeah and that that. That attitude, though, is really great, because it can take you really far in life, and in all kinds of ways yeah, thank you.

Jennifer Loehding:

I know it's a good thing, okay. Well, let's talk about you, nephemi. We're done with that. Everybody on here they get to hear me all the time. We're going to talk about you now. So I want to talk a little bit about because I think I love your work. Like I haven't even looked at everything, but I just I went on your website and I'm like the colors and just the, the. I can just tell you're, you're that person, that's just there. You're out there, presence is there and that's what is so, I think, is I think stops a lot of people right. Like we're talking, talk about you. What got you into this? Like what brought you to this place that you're at today? And then we're going to talk about what you're doing.

Christine Blosdale:

Yeah, so I, you know, I think I've always wanted to be a teacher. When I was, when I was really young, I always wanted, cause I had amazing teachers growing up and so I knew that I wanted to be a teacher. But then when I got out of college, I studied to be, I got my, you know, my degree and everything, and then I saw how much they were paying public school teachers and where they send you, and I was like no way. So life just sort of took me. I was, you know, struggling, trying to figure out what I wanted to do, and I had ended up, back in the day I got a really great opportunity to work for America Online, and this is back. You know, a time there was no TikTok, there was no Facebook. I remember the only thing there was was America.

Jennifer Loehding:

Online You've got mail.

Christine Blosdale:

You've got mail and that horrible screeching sound when you pull up. But it was exciting, right, it was really cool and I got a golden opportunity to write a column. It was an entertainment column. It ended up becoming one of the most popular uh places on aol, of course, because it's entertainment, but it was done. Um, I wrote through a cartoon character. Actually, I didn't write through christine.

Christine Blosdale:

I created this character because it was easier, I figured because I was doing really brutally honest movie reviews and celebrity interviews, you know directors and celebrities and actors and stuff like that. So I was really lucky because I got to go to a lot of premieres and screenings and press junkets and I wrote I had to, I had to style my writing to appeal to a very wide audience. I asked my editor, I said who's my target audience? And they said you need to write for someone who's eight years old up to 80 and I was like, yeah, so I did that and I achieved that and I think it was back in I mean, this is way before the Shrek movies, but if you've ever seen a Shrek movie, you understand that kids get it and they enjoy it, but also adults get it, Adults get it yes, yes.

Christine Blosdale:

So I sort of wrote in a Shrek-ified way.

Christine Blosdale:

And it was just, it was really successful and we had a great time. Then 9-11 happened and I was like God, do I? You know, I felt it was just weird because I felt like there was so much going on in the world that I didn't understand and I felt like this Hollywood thing was so shallow, yeah, so I was really searching and you know, when you search, jennifer, when you're searching for those answers or direction, a lot of times they come right into your face. And I was driving in traffic, as you do in Los Angeles, channel surfing, came across a radio station that was really unique and different and I was like, wow, this is, it's not all about like fear-mongering, and it was not a corporate radio station, it was community-sponsored, so it was like people's thoughts and their own analysis of things. And so I went, I drove there, I drove to the station, actually physically drove, and wanted to thank everybody. I came from a place of gratefulness because I wanted to thank everyone for the work that they were doing under very, you know, we were scared. You know people were terrified what was happening.

Christine Blosdale:

And so I went in and they're like you know. So what do you do? And I'm like, oh, I write through a cartoon character for AOL and they said you should think about volunteering. And I was like I can do that, I can volunteer at a radio station. They said, yeah, and I was like I can do that, I can volunteer at a radio station.

Christine Blosdale:

They said yeah, and so I started volunteering and one thing led to another and a position opened up and all these different things happened. The universe aligned and I became a producer, a writer, producer, seat of host and got to do some amazing work. And I was there for 20 years working at the station, interviewing people, doing much like what podcasting, what we do now, yes, but what I learned because I had to also do some sales it was fun, drive thing, right, yeah. What I learned is the pillar of three. There's needs that has, and if you can tap in to these one of these three things or all three of them, then when it comes from a business standpoint, you're on that flow. You're actually delivering something that people need and want and that is health, wealth, health, wealth and love.

Christine Blosdale:

Those are the three main things so if you are writing a book, if you want to write a book, if you're able to tap into one of those three things, then you're hitting it on the mark. If you want to create a podcast, same thing, right. So I learned what people wanted and needed, not so much what I want to give people.

Christine Blosdale:

Right, right. When you flip the script and you actually do your business, for what people, what your audience, your target audience, what they actually need and want, instead of what you want to give them, it changes the dynamics want instead of what you want to give them. It changes the dynamics. And so I started coaching back then when I was in radio, started working with people who were authors and speakers and just was able to tap into their potential and to say, oh, my goodness, it's cool you're doing this, but you could be doing this.

Christine Blosdale:

And success after little success after little success, and then it just took off to be a full-time gig where I was coaching people on their brand and their messaging, but also their services, honing in on those things, and it's really important. What I was just saying is we need to realize what our target audience, clientele, what they really need, as opposed to what we want to give them. It's as if I equate it to this If someone's hungry, they don't need a gizmo, a product Right, you know. They don't need a stapler, yeah, but as entrepreneurs, we're like but take the stapler. I'm. They don't need the stapler, yeah, but as entrepreneurs, we're like but take the stapler. I'm really good at giving you the stapler, yes, and they're like I just want a sandwich. I'm hungry.

Jennifer Loehding:

Right.

Christine Blosdale:

So when we, when we realize that and we start tapping into that, then our businesses can change and they can really go places. But we have to change our mindset on that.

Jennifer Loehding:

It's so good that you're saying this last.

Jennifer Loehding:

So we started two other colleagues out here myself we started a networking group, part of a bigger type organization, but we started our own little group and we were doing training last week on asking good questions right and active listening.

Jennifer Loehding:

And part of the asking the good question was what you're talking about determining what the pain points are of our person sitting across from us so that we can find out if what we even have is something that they need.

Jennifer Loehding:

Because so often, like you just said, as business owners, whatever it is we have, we want to push that off on the person like we want to and they may not want what we have or what we. We may think everybody needs what we have, but they're not wanting what we have, right. And so there is that whole idea of there's. So there's a lot to this, right, because there's the psychological understanding that and I think when you get to that place where you kind of learn the art of what you're talking about so that you can market appropriately, right, but it also goes as far as you sitting down across from somebody and having those dialogues to find out if even what you're doing is what they even need, or you just like vomiting on them. Your stuff, you know. And they're not even receptive to it because they don't want it. They don't want the stapler, they want the sandwich. I just you know.

Christine Blosdale:

I just got off of a call with a client who, um is a perfect exam and she said. She said, basically, in less than half an hour she goes. You completely changed my business because she was doing and she's a really gifted Tarot reader yeah, Intuitive and it was all about. It was. It was all about sort of this, not nebulous, but, like you know, enlightenment and spirituality and I'm like people with spirituality. It triggers them. Some people have a bad experience with religion and spirituality.

Jennifer Loehding:

Right.

Christine Blosdale:

I said now you are really gifted at what? And spirituality. And I said now you are really gifted at what you do. And I said there are millions and millions of and her thing was to was really helping women claim their power. Right, I said there's millions of women that are solopreneurs, entrepreneurs, mompreneurs, that would love some guidance on their business. That would love some guidance on their business if you could do business tarot readings so that when they are creating their business and they want to know, hey, is this a good brand name? Should I invest in this sink, some capital into this or that or the other? Should I do this advertising? If they can get answers from you on that? I said there's your business model, because people are not necessarily seeking that spiritual enlightenment. Right, get there, you'll do it in the mean. You know you'll, you'll end up doing that. Yes, what they really need is they need that help with their business, right, and she was like oh, shoot, I can do that. I said, yes, you can, so now we're flipping her messaging right.

Christine Blosdale:

For the longest time several years ago, during well, during the whole COVID thing, my bread and butter where I was making a really good living was teaching people how to create a podcast, right, everything from the legal stuff that you need to know the cover art, the theme music, how to record, how to edit, how to publish, how to market and it was good, I was busy, I had lots of clients.

Christine Blosdale:

Then there was a time where that started to slow down and I was like uh-oh, uh-oh. So I kept trying to and again I kept trying to say to people, I kept trying to push that you know, sign up for my podcast coaching program, my podcast. Well, the people that wanted to create a podcast in a small field right, a small degree of people wanted to do that because it's a responsibility and you know it takes a little bit of work. But then I realized I'm pushing something that I want to push but that not the majority of people need. The majority of people do not need a podcast. What they need is help on their branding and their messaging and their website and their social media and we can bring in the element of podcasting, maybe not as a host, but as a guest.

Christine Blosdale:

So, then, that's when I came up with, you know, the expert authority, coach and helping people across the board come across as the expert authority and, instead of pushing this thing, that I wanted One thing that exactly.

Jennifer Loehding:

Yeah, you know what's interesting that you're saying this is I? I okay, so this is not. I want to back up when you were talking about the tar've had I okay, so this is not. I want to back up when you were talking about the tarot thing this okay, so I've had to do this with my own work, but also I just I've had this conversation with my clients, because most of my clients that come to me there we may cover some of that brand. That's not my big thing, but that may come up in the work.

Jennifer Loehding:

Go back to the spiritual thing that you were talking about, because that was something I wrestled with, because in the beginning, when I started my coaching, it was all about oh, I want to give people this whole like, I want them to live their best life, right, okay, most of them don't know, even know what that is. So they're not going to come to you and go hey, jennifer, I want you to teach me how to live my best life. No, they're coming to me because they want to build their business or they're they're wanting to lose, like I'm like. Let me tell you this Like I'm certified life coach, I'm also certified keto carnivore coach. I'm also nervous system trainer. I have all these certifications, which is kind of like, when we go back to your podcasting thing, I have all these certifications.

Jennifer Loehding:

So what I had to do was I'm like, okay, it's the same thing, they're coming to me for these, for like to do these different pieces. And we have those spiritual, enlightening moments in the middle where I actually work on the lead, the growth, all that development that comes in. I don't advertise that part, but what I do, what I did do, was I created basically a four-step system to create transformation, to reduce burnout and to create less overwhelm and stuff, because I had to figure out a way to tie those together but get off of this a whole. We're trying to have this transformation. I couldn't sell that was hard for me to sell transformation, because that's people who want transformation, are probably going through something really deep and they're looking for that transformation. But a lot of people are not there.

Christine Blosdale:

They're looking to hold on to it. Yeah, it's this. You know what does transformation mean? Exactly, Exactly, Right. But if you can be specific and you can say I will help you become concrete in your business plan or in your relationship, whatever you, whatever you want to do, then that's something that they can hold on to. And you're right, you teach those other things. I'm I'm highly intuitive, but I don't market myself as a psychic Right. I don't market myself as a psychic business.

Jennifer Loehding:

You just use it as, as as a, it's a skillset within your work. That's exactly, and that's what I do too. I don't market all those little pieces, but as I'm talking to people, they come up in the conversation because they weave into. So if somebody says how do I do a podcast, I could probably teach them how to do a podcast too. That might come up in the conversation. Am I certified in it? No, but it might come up, you know, and so you're right. I think, that figuring out that, what that is, that you're doing, and tapping it you said that early on, though you know the health, the wealth and the. What was the other one? The?

Christine Blosdale:

money.

Jennifer Loehding:

Health, wealth and love. Yes, okay, but yes, those three. And it's funny because when you think about the four domains in life we talk about in coaching, you got health and wealth, and I think that is actually the most important one because it changes all the peripheral right. But then, yes, you've got the relationships, which is the love piece, in there, and they all fit within these, these little pieces. So, yes, I'm with you, I think it's important to get that, that marketing, right and know who the audience is but and know what they need like, know what you're offering, because if you're offering the wrong thing, you're not grabbing them.

Christine Blosdale:

You're not grabbing them and, like I said, you're, you're. You know they want a sandwich, they're hungry.

Jennifer Loehding:

I'm not going to forget the sandwich and the stapler.

Christine Blosdale:

You know it's going to be the sandwich or the stapler, and I see this all the time, yeah, I see this all the time. And there's there's especially women in business. There's there's some women in business that they sink so much energy and time. You know time and money. You know doing like publishing. You know publishing their like a book and paying some paying a publisher thousands of dollars to or booking agency to get booked on podcasts. They pay thousands of thousands.

Christine Blosdale:

Yes, I have their message down there. Don't write. You know you, you got to have a strategy when it comes to writing that book or being a guest on a podcast. You can't just say I'm just going to throw stuff on the wall and hope that it sticks Right. You have to be really specific and your messaging needs to be really specific. Even if you do a lot of things, even if you're somebody that does a lot of things, you still have to be specific.

Jennifer Loehding:

Yeah, you know what, you know what, you know what and I'm going to say this because you contacted me directly to be on the podcast and I will say, as a podcast host, I would much rather you contact me than an agent. I, the agents, drive me absolutely crazy. They drive me nuts, like they will email me, christine, and every single email, and they will do it within less than 24 hours. They're at it again and I'm like you know what I'm getting now, where I'm like, and now they're using chat GPT to do all their their stuff, so they're even sending me they're all sending me the same emails.

Jennifer Loehding:

They all look the same, no creativity in them at all. So you know what? As a, you know you're you're also a podcaster. You've been a podcaster. I would. When you send an email, like you did to me, I'm going to be more inclined to read it when the person puts themselves out there and does that. But has that clear messaging right, right?

Christine Blosdale:

You know, and you know I'm not blowing smoke up. You know, because one of those things, one of the unfortunate things that happens with those automated emails is it'll say, oh, that interview you had with so-and-so was so phenomenal and this is why I'm writing you today, because if you think that guest that you had on that was that was right till you get this one.

Jennifer Loehding:

And we know you haven't listened to that show, so just quit the lying, like you know, because they're copying the show notes, the chat, gpt copies. And then the minute I see the word delve in that email, I know it's over. It's over, I'm done. Here's the thing, christine, and we're going to get off of this. But when you're in the process, when you emailed me, you're in the process, you know what's happening. You took the booking, we exchanged. There is now a commitment relationship because we have engaged in conversation. That agent gets in the middle. I have no conversation with that person. They have no buy-in, so they can choose not to show up. They can, which they do. They won't show up or they'll reschedule at the last minute or whatever, because there's no real buy-in. And so I'm telling you I have, I'm like those agents. I could just be like they could be. Okay, don't contact me, it's okay.

Christine Blosdale:

Well, you know also, they don't see. This is the problem as well with those automated things and those in the agencies is they don't. They don't know how to communicate that. It's not about the person that they're pitching. So if you go, the communication that I had with you, like with the pitch to be on your show, if you noticed it wasn't, it wasn't so much about you've got to have Christine.

Christine Blosdale:

Blosdale on because she's done this, that and the other, and she's amazing, which is like a lot of people would say oh, I want to be on your show. You know, put me on your show and you're like, why, okay, yeah, but what you have to do is you have to say your audience is going to benefit, your audience is going to love this conversation, your audience is going to gain because, as the show host, I know that it's not your ego. You want to put on a good show for your, for your audience, for the people that are listening, right, that's the thing. So the message gets lost when you have those.

Jennifer Loehding:

I agree with you, yes. This is a great this. I don't even know how we were going to get into this, but as fellow podcasters, we get it right Because we've all done this. You are exactly right Because, okay, so, so you were talking about this whole marketing thing, which is important. So how do these people find in you? Is it just because now you've just got this word of mouth out there? You're, Christine. You've been doing such amazing.

Christine Blosdale:

They're like Like they finding you, they're finding me through different different things. So a lot of it is word of mouth, and then I also make sure that I show up on different platforms, of course, but I'm I'm someone who loves to do collaborative. We call them venture partnerships, right? So collaborative work, that means being on panels, that means being in, you know, networking situations, but also I'd like to work, I like to promote other people who are gifted in their own space and I like to elevate them and promote them. So I've just started doing something just recently and I love it, and it's creating bundles or stacks, really powerful programs, courses, education and information from other experts other expert authority folks.

Christine Blosdale:

Some people are experts in LinkedIn, like how to create a standout LinkedIn profile. Another one might be an expert in storytelling. Another one might be an expert in social media in general, or video I like how to create viral videos. So I'll take all these people and we'll offer free gifts from all of these different collaborators that I showcase. So the audience wins they get a free course program book right all these different things. They get a free course program book right All these different things. The collaborator wins because they get promoted on all of our email lists. They get out there and they meet new people warm leads, which is so different than a cold lead, right right.

Christine Blosdale:

And and I win as well, because I'm connecting with these, I'm meeting these amazing people that we can go off and we can do other things together, and I get my email database also expanded, so with warm leads. So it's a win, win, win. No money is exchanged. The people get the gift for free, the collaborators participate for free, but we all benefit and that is the business model that is going to be successful in the next five to 10 years, and it's all and screwing the little guy is over.

Christine Blosdale:

It's over, and so that's why we need to, and especially as women in business I mean, I don't just work with women coaches- female coaches.

Christine Blosdale:

I have on the collaboration on the bundles. We have all different types of collaborators, but together we are a much stronger force and we offer a lot more to the audience. When we are together, it's like the marvel superheroes. You know, superman by himself is cool or batman by himself is cool, right, but when you combine them and you throw in wonder woman in there and you, you can, you know, then you can save the world.

Jennifer Loehding:

Yeah, right, yeah, no, I get it. We got to get it. Yeah, I know, I agree with you. It's funny because I had a, this guy that I released this week and he was a. He used to be, I think he's from Canada, I think that's where he's at, and I say that just because I was some of the. You know the language, some of the words, the spelling is a little bit different on some of the things.

Jennifer Loehding:

He has a book called Political Offense and it's with a C political offense. He was a financial expert and we were. He does like a column now where he actually talks about a lot of the like, the money and stuff, and his big thing is talking about the extra printing of money and all of this stuff. And so we had, you know, some some really good conversation around a lot of that. But the whole idea was this, this coming together of how he was talking about kind of the greed and how it was it's affecting this younger generation and what we're doing to them is just basically morally wrong, you know, and so on.

Jennifer Loehding:

A completely different topic, but sort of the same resonating message, right of this collaborative effort to work together instead of opposing. You know, for the good, the good of others, and so I feel like it's a universal theme in different areas. But I'm with you. I think the collaboration is huge when, especially in business, when you're trying to do things and, um, it has a different energy, it has a completely different energy and also you're not subscribing to the scarcity mindset.

Christine Blosdale:

You know you're not saying oh, I'm afraid to introduce my database or my people an amazing experience and open them up to other opportunities. If you are a coach and you claim to want to benefit your clients, then you will do everything possible to make sure that you give them the right tools. And if you don't have the tools yourself to give them, but you know of somebody who does and you keep that from them Right, then what kind of you know come on Right, and again, it's a sticky thing.

Jennifer Loehding:

A lot of people Right, a lot of a lot of coaches I've seen suffer from that and I think that's how it is in the world, right, because you know, because we get it, and that's the thing I mean. I do a lot of coaching and stuff. I'm kind of funny because I go through waves where I do a lot of that and then I back off. But here's what I will tell you. I bring everybody on this show and I will tell you probably most people, unless they're doing even financial planning. I don't do that, but I talk about money.

Jennifer Loehding:

Okay, everybody that comes on this show probably does a little area of something that I can do that I have had to do in my business. I've had to learn to do it. I've had to learn to build a podcast. I've had to learn to do SEO and YouTube. I do not have the S. I now have a guy do that for me. I've had to learn to do branding. I worked with the mentor. I had to learn to do finances. I've had to learn to be my own financial expert, right, pull myself out of debt.

Jennifer Loehding:

My point to this everybody that's come on here has probably been a little piece of something that I've had to do or work through, but it was like I was telling the guy just before this I said, my job you know, when I do this show is not to.

Jennifer Loehding:

My job is to to teach people to educate themselves, like I want people to find knowledge, and however they choose to absorb that knowledge, my job. I'm bringing it to them. I'm putting it out there because you guys are all saying the same things I'm saying, but not. But they ain't going to listen to me every single time, right? But somebody else, christine, you might come on and say today we talked about that podcasting thing, guess what Some agent might listen to that today and they're going to go home and guess what. They're going to get rid of stupid bots and they're going to start writing personal emails to me and actually listen to the podcast and they're going to tell you and they're going to tell me why they think their guest is a good fit, because they're going to add value and it's not. They're going to learn something and see, and it may be, because you said that one thing about those things today.

Christine Blosdale:

You could have said it like 10,000 times.

Jennifer Loehding:

And then you said it today, christine, and they got it. And next week, all of a sudden, I'm going to get new emails. It's going to be great.

Christine Blosdale:

It's like with kids, you know, you tell them like over and over again for years, this, that, the other, and some stranger or somebody on TV says it, and they're like I'm going to start investigating that and looking into that.

Jennifer Loehding:

And you're like yeah, you're like hello, I've been telling you this for a long time, but you know what? The guy that was on before this, the one I maybe mentioned a few minutes ago, he was all the things. He was a scuba instructor, the pilot, all this he was talking about. How, you know, when we learn it, it it's gotta be like we have to find it. It it's gotta be like we have to find it right. We have it has, and I learned this through the mid, my mentor, that one of my mentors I worked. It has to be our idea, like we have to think we we came up with it, because once we can't we do that, then we own it Right. Like somebody tells us what to do, it's somebody telling us what to do, but when we hear it, and it's now our idea, so now it's like hey, I was listening to that Jennifer loading's podcast.

Jennifer Loehding:

There was this girl, christine, that came on there and she was talking about how those agents use those emails and I heard that. You know what, gosh, I've never thought about that. You know how many times I wanted to write back and say can you create an original thought? Like can you send me an email? It's not chat, gpt, you know like, and I just don't. They're going to hear it, see, and they might learn.

Christine Blosdale:

They may not hear it, they're not listening, they may not too.

Jennifer Loehding:

That too, that too there's a good chance.

Christine Blosdale:

A lot of them will. The bots are listening.

Jennifer Loehding:

Yeah, there's a good chance, a lot of them will. But you know what that's? The point of this is that my job, that I feel like I'm bringing y'all on here to offer a different perspective or shed some light on the things I'm talking about and to add value, and that makes us all better at the end of the day, right?

Christine Blosdale:

That's my world.

Jennifer Loehding:

Listen, if one more person gets healthy, your world's better, my world's better, absolutely, that's how I see it. Your world's better, my world's better.

Christine Blosdale:

Absolutely.

Jennifer Loehding:

That's how I see it.

Christine Blosdale:

And for me, the more women in business that are independently financially secure, the better.

Jennifer Loehding:

I agree, because we need more confident women running around Right, exactly.

Christine Blosdale:

Yes, we need to, we need to take over. Yeah, we, we need, we need to step up as well.

Jennifer Loehding:

I think it's good because women do wrestle with a lot of things. I mean finances, all of that. You're probably wrestling, getting some of that. When you're working with these women, it's that head stuff that comes up, why they're afraid to do this or they feel uncomfortable with this, and even I get that.

Christine Blosdale:

It's like you're giving an idea and they're like, oh, I'm not comfortable with that and it's like, okay, but do you want to stay in that same position or do you want to grow? You know so much I. What I get is um and I and I and I try my best to work with with these clients when there is this desperation yeah, when there is this thing of look, I need money right now. Right.

Christine Blosdale:

Right you know well, and I say starting your business and creating your brand. You know we can work towards getting you. You know clients, but if you don't have a business platform set up, in other words, how do I no-transcript? It comes across on your videos, on your blogs, on your social media. It's like sell, sell, sell and nobody wants to jump aboard the Titanic. You will repel people.

Jennifer Loehding:

It's like ew. Yes.

Christine Blosdale:

And you don't have to fake it and have sacks of money behind you and pretend like you're in a vault, but realize that the smell of and because we can smell it, we can taste it uh of desperation will repel people because they don't. They don't trust you, right? Yeah, so it's, it's playing that game. It's really it's. It's playing a little bit of make-believe in the beginning, um, and just knowing, being secure with the fact that you are on the right path.

Christine Blosdale:

When you're secure in the fact that, hey, you know what, I'm on the right path, I'm building my business, I know what people want and need and I'm going to deliver that to them and I'm going to communicate that message as best I can and I'm going to have faith that this is going to work out. I also don't have that scarcity mindset, so I'm going to open my world to other people that can join me on this journey, and when you do that, you'd be amazed at the it just things open up. But when we have that scarcity mindset I have a client that is, you know, it's so hard for her to get out of that mindset right, um, and, and I understand it, but I understand the power of of that how it derails us from our dreams from starting businesses, because we are submerged in that ick and yeah, it'll contaminate everything you do, and I know I get it too.

Jennifer Loehding:

I get sometimes and it's so hard to to work with people when they're in that space, because you just know it's like everything that comes out it's just why this won't work or why this is a problem, or and it's like, oh, you just and I used to, honestly, christine, I used to kind of beat one of those people Like I really had to to work on it and I you know it wasn't an overnight thing. I mean, I feel like you know, I was in Mary Kay for 22 years, but I really, like in 2012, when I got diagnosed with this nerve condition thing that was sort of a cat, the catalyst for all this.

Jennifer Loehding:

This started forcing me to have to evaluate why I was having all this stuff happen, the questions I started asking like you were talking early on about asking the questions I had to go this whole like searching, like this soul searching, and that started leading into okay, it wasn't just about like food or diet, or it was now becoming about mindset, how I was seeing the world, how I was seeing people, how I was seeing myself, and all of that toxicity that was balling up into that and it's so crazy. So to go back, let's go back to podcasting, just to tell you like I'm talking about the show that went out with this guy that did the Capitol fence book, well, well, again, we're kind of talking. A lot of stuff we were talking about was like how the system is kind of not working for us. It's a lot of was, a lot of talk about things that weren't maybe quite as positive. But I go to do the title for the show and my YouTube guy gets ahold of the title and of course, we know that what sells in YouTube fear-based stuff is what's going to grab people with the click.

Jennifer Loehding:

Well, I'm not a clickbait person, christine, I have to stay true to brand and starter girls is about empowerment, knowledge, growth, teaching you to research, to find out information. But I am not going to force negative talk on you because I just don't do that. I'm real. But I always tell people like I'm a practical optimist Okay, so he goes to do my YouTube and I'm laughing because he sends me back all this like fear-based title and I'm like, no, we can't do this. This is not starter girl language, this is not how start like it's like why this is bad and how you're losing money and not knowing, and all this, and I'm like, no, no, no, no, we got to flip the script. It needs to be more about why you need to know this, because it's education.

Christine Blosdale:

That's funny.

Jennifer Loehding:

I had to be true to brand. You know like I got to be congruent, and the point I'm trying to make about this, though, christine, is there may have been a time, you know, years ago, where I would have that would have been my languaging, that would have been how I talk, but I can't talk. I don't talk like that, I don't think like that and, yeah, I'm not going to say my head's in the clouds, because I am well aware of what goes on around me. I don't choose to dwell in the mess and think of that. I'm going to try to find, because you got your choices the way I see it sit in it, sit this way or sit this way.

Christine Blosdale:

You choose, you know where you want to be. It's flipping the script on the, on the terminology, and you're right, exactly. And in empowering versus, you know every like workshop and masterclass that I teach um, it's, they're. They're all pretty much like how-tos, right, you know how to create a podcast, you know how to use ChatGPT or AI in your videos, you know how to use AI for social media and things like that. So they're all sort of positive things that. So they're all sort of positive things. The only time that I did I think I've done a couple, a couple of things where the title is it sounds negative, but then when you actually go into the content, you're like, oh, this is really great. And I think one of the last ones that I did was this is why your website sucks.

Jennifer Loehding:

Well, that was kind of funny though, because it's like it's kind of, you know, it's not, it's, it's, almost sounds like it's, it's, it's serious, but not serious, do you know?

Jennifer Loehding:

what I mean exactly kind of law sucks like if it was like this is why your website's bad, like that just has a very different like. You know what I mean. Yeah, it is very much a ebb and flow with that stuff, right, but my point to that whole thing was that for me it had to be congruent with the way that I would talk to you, because I would probably not unless I was in a freaking bad mood, would probably not be talking like that. So it felt very like just, we got it all worked out. He's great, he does great work for me, but we had to go through that. I'm like okay, these are not going to work, none of them because they're all feeling very fear and based and scarcity mindset and Jennifer just doesn't really talk in that kind of language.

Jennifer Loehding:

Like we are supposed to be talking about abundance mindset here, why knowledge is power, why you need to know this stuff. It's so that you can better yourself and you can make better decisions. That's why we're doing this, not because we're trying to fear you into, why you need to listen to this, because you're getting screwed. You know that was not what I was trying to convey here and so, and so, yeah, I think messaging goes back to what you're saying. Messaging and your and you know your branding and you know, and I'm in there, like I'm actually using chat GPT and I'm like, is there anything I can do with any of these titles? And this is chat GPT. I can see why you don't like these, because they're feeding in fear, in negative. Oh wow, I'm like no kidding. Yes, we don't want any of that, you know.

Christine Blosdale:

Well, because it's chat GPT, Now it also knows you and your energy, your vibe, as far as what the messaging is. And you're right and it's important to stay true to that. Yeah, Because then when people click on that show, they're going to get more of what you want to put out there and they're not going to go wait. This is different than the title the title is scary. And then Jennifer's like all positive.

Jennifer Loehding:

Yeah, exactly, I told my husband. I said, can you imagine if somebody gets, they go, they click on the thing and says why you're losing money, and they're thinking that's what they're going to do. And then they go to a Jennifer and like man, she's an airhead, like how did I get roped into this one? You know, like I'm really not an airhead, but I'm just, I'm a high energy person and I'm excited and I'm passionate, you know, but I'm, but I'm not dumb, but they're listening to that where we talk about that and they see that title and then they go to what I normally talk about, which is about a lot of different things, but it's about journeys and you know, and stuff like that. Then they're going to be like that is not there's, don't even match, you know. And so, yeah, it was a funny little moment we had to go through there, but I was like, yeah, I can't like that whole.

Jennifer Loehding:

Just wrestle with the branding and being consistent and that authenticity, you know, and what you're saying. What are your people looking for? That congruency, right, like you don't want to. It's OK to surprise them a little bit, but you don't want to go over here to here and this is what they see. And then, all of a sudden, you're over here and this is what they see. And then, all of a sudden, you're over here and this is totally not in alignment with what you've been giving them and what they expect from you, you know.

Christine Blosdale:

And that needs to come across in all of your content you know in your messaging and things like that. People know before they even book that strategy. You know the discovery call with me.

Christine Blosdale:

They know my style and how I work you know, and I'll say that I work intuitively, although I don't market myself as a psychic right or anything like that. But they already know that I'm, I'm, uh, my, my style is informal, it's fun, uh, and I keep things very simple, simple, easy and fun. So that's even how they, if I'm, if I'm teaching them, if I'm showing them how to do something or we're going through their branding, it's all done in a simple, easy and fun way, and so they know immediately what they're getting right. They're not going to be shocked when they have a session with me or a discovery call and go. Oh, I thought you were more corporate or whatever.

Jennifer Loehding:

Yeah, no, no, I get that. Yeah, no, and your branding is good because I think it conveys good, good, it works. Yeah, it conveys your personality and you can, yeah, and I think you're right, you can look at that and you can kind of get an idea. And just to show the power of that, I mean we do when we're more, when we're looking for things, we look at things like that, like we're. All of us are looking for certain types of people that we want to work with, whether it be corporate or fun. It's funny Cause when we do our networking event, I always say like I'm the fun person, so this is what it is. We're like, we're community growth and fun. That's that's our message Community growth and fun. We're going to have fun, we're going to grow, we're going to learn and we're community focused. But we got to have fun in the process because we ain't having fun on board.

Christine Blosdale:

I'm bored.

Jennifer Loehding:

Like I can't even. It's hard for me to even go to events If people are just like if I like. I had a train the other day and I got up there and I said first thing I said to him I said, well, those of you who don't know we're going to have fun. Those of you that don't be you know we like to have fun because we are Like. I told one of the guys in there at the end said y'all have a lot of energy. I'm like yep, we have a lot of energy.

Christine Blosdale:

So because you are awesome, that'll hold your and that'll hold your audience too. That will they understand. That's part of you. Yeah, you know, and if they want like a stodgy, boring experience, they could go somewhere else, exactly, go somewhere else, exactly. We're at that point where, like, this is what this is what you get. I'm not changing for anybody, I'm not that point in my life. This is what you get, and if you love it, and then that's awesome, and if not, then it's okay, I think, and you know what I think there's a great comfortableness in that.

Jennifer Loehding:

You know what I mean and, I guess, recognizing too. Christine, we're not going to appeal to every single person. That's okay. It's like our product, right? It's like what we're offering. We're not for everybody and, like you said, you're simple, easy and fun. I always tell people I'm fun, but I'm not a band-aid person. So that's really the language that I use, like when I work with people. I'm like, if you're looking for a quick fix, you might be disappointed with me, because I want you to win and in order for me to win with the kind of work I'm doing, it could be deep, you know, and you got to be committed to that process, right? Because that's how you're really going to make a difference in what you're trying to do. So I tell people I'm deep, but I'm fun.

Jennifer Loehding:

You know, it's not hard what I teach, it's not hard, but but we're not going to do surface level either, you know, and we're going to have fun in the process, you know, and not everybody sticks around for that, and that's okay. You know, that's okay. Exactly, exactly, exactly. You're awesome. I love what you're doing. So, really quick, before we got on here, you told me you're like calling in all the way from around the world. So what time is it?

Christine Blosdale:

in australia right now uh well, we jumped on the. We jumped on a call at 7 am oh so you're early morning. Six, okay, six.

Jennifer Loehding:

So that's okay, because it's like I have a we're on, we're in pm here. I'm down all the way down in texas, so in the suburbs of dallas on the out north, on the outside. So way down there way down there oh my gosh and you're in your and are you loving it? How long you've been in australia now uh, full-time, full-time, uh, for five years.

Christine Blosdale:

I just became a citizen as well you're liking it there so far.

Jennifer Loehding:

Yeah, oh yeah it's.

Christine Blosdale:

Yeah, it's lovely, and you know, I mean the entire country of Australia is the population of Southern California, maybe. You know, I come from a very from Los Angeles born and raised and it's a big city type thing, and I'm very glad I'm here. Yeah, everybody's been so lovely. It's a cool place to be. You should come, you should come, you should come.

Jennifer Loehding:

I'd like to go there sometime. I told you my daughter got to go and it was so funny. She went with a school program when she was in elementary school and it was so funny because she's now a bilingual school teacher. Just so you know, she's an adult now and she is in the education system bilingual teaching. Nobody in our family speaks Spanish. She went to school to learn Spanish and as a young child, taught herself how to speak a went and got certified to do it all.

Jennifer Loehding:

But she went to Australia with a school program when she was a kid and I want to say she was going like in sixth grade and they went to a school there and then they went to the Aborigines, went to the coral reef, all of these things. I remember her coming back and looking at all her pictures and I was cracking up because all her pictures were like she had a kangaroo outside the hotel, she went to the stadium, took a picture of the seats because she was impressed with the seats, were all biodegradable material pictures of, like the water and like you know. But she had all these little things that at the time were, like you know, important to her and see, and so it was such a neat little like, I guess, experience for her.

Christine Blosdale:

You know to be able to do that, so that's a really amazing experience for somebody that that's that young too. Yeah, like, and what they see it was hard for you because she was 7,000 miles away.

Jennifer Loehding:

Yes, yes, and she, she was young and back then we didn't have this cell phone. We had cell phones but they weren't quite the plans, weren't. So I had to like get this cell phone that she could get to take with her. And of course I remember it would be like she would call me and it would always be like at three o'clock in the afternoon.

Jennifer Loehding:

It was weird time that maybe it was like, I don't know, it was weird time she would call me because I'd be moving, maneuvering two other kids around, like they were. They were younger, they're moving them around and she'd be like oh, we're going to do this today, mom, you know, like she was having fun, but I was just the whole time I was like, and now I told you, they're like all travelers now. So now I'm like you will laugh, christine when they travel, I I put them all on location when they're traveling and yeah, I will be like screenshot in the hotels where they're staying, just so I know a location where they're, at 5 000 miles across the world, you know yeah, no, we.

Christine Blosdale:

I understand that completely. You want to, especially when they're that far away from you. You want to make sure you know where they are.

Jennifer Loehding:

So well, i'm'm glad that you're enjoying it.

Christine Blosdale:

I think it's great you get to have that experience and you're doing great things, and so do you get to go back and forth.

Jennifer Loehding:

I mean, do you come back and forth in the States a lot, or just kind of, I'm assuming family's still here.

Christine Blosdale:

No, I just I'm pretty much. I'm pretty much here. I go back once in a while my wife and I we went for my birthday, we went back to, we went to Maui which was a lovely. That's our favorite place. I think on the planet is Maui. It's, it's something. When we get there, we feel at home, we feel very much at home.

Christine Blosdale:

But, yeah, no, it's, I'm, I'm really blessed, I'm really lucky to be here and I get to work with clients all around the world. A lot of my clients are American and Canadian and Australian. So the three, the big three, aussies, canadians and Australians.

Jennifer Loehding:

Yeah, that's awesome. Well, that's good. I think it's great that you get to do that. And with the, you know the way we are now and I think it's so great that we get to do that. You get to. You know the way we are now and I think it's so great that we get to do that. You get to. You know pretty much work from wherever you want these. You know the. We've sort of changed the way the lane, I mean some people still have to go in, but I think we've sort of changed the landscape a little bit where we have that freedom to.

Jennifer Loehding:

I had a girl on my show a while back that was originally from Germany. She was living in LA, I believe, and ended up selling her business everything and then decided to go back to Germany for a while. I think she came back but she basically went all minimalist, went and moved in the mountains, kind of soloed it out for a while by herself and then I think she decided I think she might be back in California now. But neat lady, she was a bodybuilder and yeah, she has a really just a really neat story, but it was kind of like she just decided to hurt her twins and they kind of you know we're doing their thing and she's like I'm just going to sell it all, pack up, go minimalist for a while, move back to the mountains in Germany and kind of do a solo thing for a while.

Christine Blosdale:

So that's cool. That's actually very adventurous. I love that.

Jennifer Loehding:

It's good that people get to do that. So I think it's awesome, so good for you, okay. So I think it's awesome, so good for you, okay. So if our audience wants to get in touch with you maybe there's somebody out there right now that's like hey, I like this. Christine girl, I need some help with my branding, whatever. They just had so much fun talking about this podcasting. They're thinking like I'm going to call her up about that. Who knows?

Christine Blosdale:

Right they want to place to go is expert authority coachcom. Uh, if they go to that website, expert authority coachcom, they can check out all the different programs that I have, all the different coaching services. Uh, some of my books are available there. But, more importantly, they can actually book a free discovery call with me and we can sit down and discuss where they're at with their business. If they're just starting, if they want to rebrand, if they're feeling stuck, then that's one of my favorite things to do with people is to get them unstuck. Yeah, so, but they can book that through that website, expert authority coachcom Perfect.

Jennifer Loehding:

We'll make sure, Christine, when this goes in the show notes, we'll get the website in there. My editor guy usually will put something on the screen too for us visual people that actually need to see it on the picture. Yeah, see it there. We'll get it out there so that they can find it. And then when we get all the you know, of course, the bells and whistles and all that good stuff, we'll get you tagged so people know how to reach out to you.

Christine Blosdale:

Thank you so much.

Jennifer Loehding:

It's been a blast to stay in touch and, yeah, keep us posted on what you got going on and all that good stuff. So it's been fun.

Christine Blosdale:

You got it. I appreciate you Take care.

Jennifer Loehding:

You too, of course, our audience. We want to say we appreciate you and thank you for tuning in. We hope you find this, or found this episode, both informative and inspiring. And if you did, you know, you know, you know what to do. Go, do all the things like, share, comment, so we can keep sharing all of this amazing information and bring all these fun guests on to the show. And as I always say, in order to live the extraordinary, you must start, and every start begins with a decision. You guys, take care, be safe, be kind to one another and we will see you next time.

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Jennifer Loehding

Host
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Christine Blosdale

Guest